The Marketing Sled

The Marketing Sled

2026-06-22: Recommend, judge, explain

AI is becoming a source of social proof For a few weeks now, we've been tracking how buyers find you inside AI answers. A multi-million-event study found that

· 2 min read
The Marketing Sled

2026-06-15: Discovery, proof, reliability

Buyers are starting to find you inside AI answers, or not at all How are your buyers actually discovering you right now? More and more, the first read happens inside

· 2 min read
The Marketing Sled

2026-06-08: Answers, seats, personal brands

Search is becoming answers After Google's AI Mode launch, interest in alternative browsers spiked. DuckDuckGo installs jumped 30%, with iPhone installs up about a third and one day

· 2 min read
The Marketing Sled

2026-06-01: Authenticity, revenue, design

LinkedIn deployed AI-detection and identity verification, throttling low-effort generic content. LinkedIn now claims it can identify generic content with 94% accuracy and throttle its distribution. Verification has expanded across 100M+

· 2 min read
The Marketing Sled

2025-05-25: Search, stack, slop

Google turned Search into an agent Google reframed Search at this week's I/O event as an agentic operating layer. By definition, that change demotes the destination page,

· 2 min read
The Marketing Sled

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