The Marketing Sled

2026-08-24: Scarlet lettrers, fine print, film crews

2026-08-17: Outcomes, watermarks, moats

2026-08-10: Retrieval, slop button, comparison

2026-07-27: Dark funnels, governance, owned channels

2026-07-21: Agent buyers, research, production spend

2026-07-13: Cost, confusion, category war

2026-07-06: Crawling, digging

2026-06-29: Cannibalism, creation, colleagues

2026-06-22: Recommend, judge, explain

AI is becoming a source of social proof For a few weeks now, we've been tracking how buyers find you inside AI answers. A multi-million-event study

2026-06-15: Discovery, proof, reliability

Buyers are starting to find you inside AI answers, or not at all How are your buyers actually discovering you right now? More and more, the first read happens inside