The Marketing Sled
2026-06-22: Recommend, judge, explain
AI is becoming a source of social proof For a few weeks now, we've been tracking how buyers find you inside AI answers. A multi-million-event study found that
The Marketing Sled
The Marketing Sled
2026-06-15: Discovery, proof, reliability
Buyers are starting to find you inside AI answers, or not at all How are your buyers actually discovering you right now? More and more, the first read happens inside
The Marketing Sled
2026-06-08: Answers, seats, personal brands
Search is becoming answers After Google's AI Mode launch, interest in alternative browsers spiked. DuckDuckGo installs jumped 30%, with iPhone installs up about a third and one day
The Marketing Sled
2026-06-01: Authenticity, revenue, design
LinkedIn deployed AI-detection and identity verification, throttling low-effort generic content. LinkedIn now claims it can identify generic content with 94% accuracy and throttle its distribution. Verification has expanded across 100M+
The Marketing Sled
2025-05-25: Search, stack, slop
Google turned Search into an agent Google reframed Search at this week's I/O event as an agentic operating layer. By definition, that change demotes the destination page,
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